Social Intelligence

Patients Are More Than Just Their Medical Records

When we hear the phrase “the patient voice” or ask “do they fit the protocol” it’s almost exclusively refering to patient medical records. But patients are more than just the sum of their medical history.

Social Listening, public content collected from across all public social and digital channels, becomes Social Intelligence when surveyed for trends that include behavior, preference, sentiment, demographics, geography. Social Intelligence can tell us much more about a patient group than just their medical records; Are they likely to participate in a clinical trial? What are their barriers to participation? Where and how to we reach them?

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Social Intelligence for Clinical Trials

Harnessing Social Insights for Patient Recruitment

Explore how Safira Social Intelligence uses social listening to identify geographies where potential clinical trial participants live not just by medical records but by interest, behavior and a myriad of other personal factors that predicts the likelihood of their participation. By monitoring discussions about specific illnesses and treatments on social media, researchers can pinpoint the best site locations where likely participants live, enhancing recruitment strategies and broadening the participant base beyond just a site’s patient database.

Enhancing Trial Safety and Design

Learn how Safira Social Intelligence utilizes social listening to monitor safety and improve trial design. By tracking social media for mentions of adverse events, researchers can quickly identify and address potential safety issues, ensuring higher standards of participant care. Feedback on trial design and communication can also be integrated to make trials more accessible and appealing to patients.

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Clinical Trial Social Intelligence

Gain Deeper Insights into Patient Perspectives on Clinical Trials

Social Intelligence provides a valuable window into patient thoughts and feelings regarding clinical trials. Understand motivations for participation, address concerns proactively, and gather feedback on experiences to refine trial approaches and increase patient-centricity.

Transform Clinical Trials and Business Strategies with Advanced Social Insights

 

Social Intelligence can influence everything from protocol development to site selection. Additionally, explore how these insights inform business decisions related to brand perception, treatment preferences, and more, providing a competitive edge in the healthcare industry.:

  • Brand perception
  • Treatment preference
  • Packaging and pricing impact
  • HCP consideration
  • Consumer health trends
  • Industry trends
  • Outbreak alerts
  • Adverse Events
  • Conference feedback
  • Physician impact in prescriptions

 

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Benefits

Enhanced Patient Recruitment

Social intelligence tools can analyze online conversations and social media interactions to identify potential participants who are discussing relevant health conditions or treatments. This targeted approach helps researchers find and recruit suitable candidates more efficiently, potentially speeding up the trial start and lowering recruitment costs.

Improved Patient Engagement

By understanding patient sentiments and concerns through social listening, researchers can tailor communications and engagement strategies to better meet the needs and expectations of participants. This can lead to increased participant satisfaction and retention rates.

Real-time Monitoring for Safety Signals

Social intelligence enables real-time monitoring of social media and online forums for mentions of adverse events related to a clinical trial. This allows trial sponsors to quickly address potential safety issues, thereby enhancing participant safety and regulatory compliance.

Deeper Insights into Patient Behavior and Preferences

Social intelligence provides a deeper understanding of patient behaviors, preferences, and lifestyle factors that traditional clinical data might miss. This can inform more patient-centered trial designs and communication strategies, improving the relevance and effectiveness of interventions.

Strategic Decision-Making Support

The insights gained from social intelligence can help pharmaceutical companies and researchers make informed decisions about everything from trial design to marketing strategies. This includes understanding brand perception, treatment preferences, and broader health trends that can affect the success of a drug or treatment in the market.

FAQ

Data Privacy

Safira Social intelligence tools analyze only public social and digital posts. This data is collected in partnership with digital and social channels who manage data sharing through Terms of Use contracts with users.

Global Reach

Safira Social Intelligence collects data from around with world with the exception of North Korea and China. We can collect native language data and provide translation on request.

Social/Digital Platform Access

Our service collectes data from major social media sites such as Facebook, Instagram, YouTube, Reddit, Twitter (currently called X), as well as blogs, forums, comments, and all public websites.

Real Time Vs. Archived Data

Our data can be retroactively searched for up to 27 months for most topics. We access data in near real time, with times as recent as 4 minutes. This allows us to look at year over year trends, and do ongoing surveys to identify trends as they emerge.

Social Intelligence Reporting

Our social intelligence reports can br provided in a number of ways as either static PPT reports or live, branded, real-time dashboards. 

Data Collected

The data we collect includes:

Demographics:
Age, Gender, Ethnicity, Geography, Language.

Psychographics:
Emotions, Sentiment, Behaviors, Preferences, Trending Things, People and Brands, Hashtags, and Emoji, as well as top images and video.

We can compare trends for multiple topics, multiple products, and multiple brands as well as conversations trends tied to changes in political landscape or global events such as the Covid pandemic.

FAQ

Data Privacy

Safira Social intelligence tools analyze only public social and digital posts. This data is collected in partnership with digital and social channels who manage data sharing through Terms of Use contracts with users.

Global Reach

Safira Social Intelligence collects data from around with world with the exception of North Korea and China. We can collect native language data and provide translation on request.

Data Collected

The data we collect includes:

Demographics:
Age, Gender, Ethnicity, Geography, Language.

Psychographics:
Emotions, Sentiment, Behaviors, Preferences, Trending Things, People and Brands, Hashtags, and Emoji, as well as top images and video.

We can compare trends for multiple topics, multiple products, and multiple brands as well as conversations trends tied to changes in political landscape or global events such as the Covid pandemic.

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