Social Patient Recruiting

Recruiting Clinical Trial Participants Where They Are

63.8% of the global population uses a social media platform and 26.1% use just Facebook every single day. Social recruiting for clinical trials has become an effective and efficient. With over a decade of patient recruiting via social channels, Safira can help you leverage these platforms as part of a greater strategy to improve efficiency, reduce recruiting time and budget.

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Expanding Reach with Social Media in Clinical Trial Recruiting

Leveraging Broad Audiences for Diverse Participation

Social media platforms offer unprecedented access to vast and diverse audiences, making them invaluable tools for clinical trial recruitment. By utilizing social media, trial recruiters can tap into a global pool of potential participants, ensuring a broader demographic coverage. This extensive reach is particularly beneficial for studies requiring very specific participant criteria or those seeking to enhance diversity in clinical research, which can lead to more comprehensive and reliable study outcomes.

Precision Targeting Through Advanced Algorithms

 

One of the key advantages of using social media for clinical trial recruitment is the ability to use sophisticated targeting algorithms. Platforms like Facebook and Instagram allow recruiters to direct their advertising efforts based on detailed demographic, geographic, and behavioral data. This precision targeting helps ensure that recruitment messages reach individuals who are most likely to qualify and be interested in participating, thus improving recruitment efficiency and reducing overall marketing costs.

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patient recruitment geofencing
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Building Trust and Interest Through Education

Social media not only allows for widespread reach but also provides a dynamic platform for engaging with potential trial participants. By creating informative and interactive content, clinical trial recruiters can educate the public about the trial’s purpose, procedures, and the importance of participation. Videos, live Q&A sessions, and informational posts can help demystify the trial process, addressing common concerns and building trust with potential participants. Ask us more about our Coming Together patient communities.

Continuous Feedback and Recruitment Adaptation

 

Social media platforms facilitate real-time feedback and interactions, which can be incredibly beneficial for refining recruitment strategies. Recruiters can monitor the performance of recruitment campaigns in real-time, gather insights through comments and engagement metrics, and quickly adapt their approaches based on this feedback. This agility allows for continuous improvement of recruitment tactics, optimizing the process and potentially increasing the success rate of participant enrollment.

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Benefits

Improve Diversity

Following the directive from the FDA, clinical trials have been tasked with providing more diverse participants. Social recruiting allows targeting by location, education level, household income/career, gender, parent status, and age.

Real-Time Campaign Feedback

By the time traditional recruiting campaigns have been launched, it’s too late to pivot, or the time to do so explodes a recruiting timeline. Social recruiting allows you to pivot in a day with creative, targeting, budget, and messaging.

Geofencing

With social recruiting campaigns can be laser focused around sites within a block to driving distance. It also allows for targeting of ethnically dominated locations to improve efficiency, diversity and reduce costs.

Expand Reach Beyond The Site Database

Most recruiting takes place within the site database. This is incredibly limiting and does not take into account willingness or interest in participation. It also limits recruiting to the small percentage of the target population engaged with that site already. It also ignores the opportunities provided by the patient’s caregiver circle of friends and families. Social recruiting can capture the attention of people already interested and looking to participate outside the limited database of the site.

Cost Efficient

Social recruiting is incredibly cost effective, reducing budget waste on tactics that you don’t know don’t work until it’s too late. Because you can run multiple campaigns targeting multiple audiences, there’s no longer a need for broad messaging and targeting. 

 

 

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